New Cairo, Egypt
Introduction

I build products I’d love to use where every detail matters.

My passion is building products that balance design, usability, and purpose, making every interaction clear and meaningful.
Projects Delivered
0
+
Product Quality / Success Rate
10
%
Experiences

I offer more than just building products, I create experiences that reflect purpose, usability, and attention to detail.

Loud Media Hub
Product-Oriented Web Developer & Digital Solutions Lead
2025 - Present
Illusionaire
Project Coordinator & Frontend Web Developer
2023 - 2024
Self-Employed
Product Designer & Web Developer (Freelance)
2022 - Present
UAE President's Cup website portfolio project - Product Management execution
Product Management & Execution

UAE President's Cup

2025 - 2026
Third Quarter website project - End-to-End Product Design and Delivery
End-to-End Product Design & Delivery

Third Quarter

2025
Loud Media Hub website portfolio project - Product Concept and Design Development
Product Concept, Design & Development

Loud Media Hub

2026
Knot Studio website portfolio project - Product Design and Development
Product Concept, Design & Development

Knot Studio

2026
Choices e-commerce store mobile application - E-commerce Development portfolio
E-commerce Product Design & Development

Choices

2025
My Services
Product Management service icon
Product Management
(01)
Feature Strategy
Requirement Structuring
Delivery Coordination
Available to Worldwide
Contact me
About Me

Behind every product is a purpose

I focus on turning ideas into experiences that are clear, thoughtful, and built with intention. With a background in web development and UI UX, I work at the intersection of design, technology, and product to create solutions that not only work well, but feel right to use. My experience in public relations during university also helped me develop strong communication skills, allowing me to understand client needs, handle different stakeholders, and translate ideas into clear and actionable outcomes.
Tech Stack

Figma

Figma design tool logo - UI/UX design

Shopify

Shopify e-commerce platform logo

Notion

Notion project management tool logo

HTML, CSS, JS

HTML CSS JavaScript web development languages

Jira

Jira project management tool logo

Google Analytics

Google Analytics tracking and analytics platform logo

Google Search Console

Google Search Console SEO tool logo
Testimonial

Working with salma has been one of the most smooth and professional interactions ever. Salma eases the decisions for you by her explanation and her professional opinions that is reflected from many amazing past experiences.

Salma's work is outstanding and reflects both strong technical skills and great attention to detail. She always goes the extra mile to make sure everything is done right. Wishing her continued success.

Working with Salma has always been a great experience. She has a clear vision and communicates her ideas in a way that makes collaboration very smooth. She understands both design and functionality, which makes it easy to align on decisions and move forward quickly.

Aly Hisham Managing partner HS&co Choices founder testimonial
Aly Hisham
Managing partner at HS&co and Founder of choices
Shaaban Eid CEO Sabry Sons client testimonial
Shaaban Eid
Ceo of Sabry Sons
Ahmed Gamal Art Director Co-Founder Knot Studio client testimonial
Ahmed Gamal
Art Director and Co-Founder at Knot Studio
Clients

Trusted by clients to deliver thoughtful, high quality digital solutions.

UAE President's Cup client logo
Client partner logo
Client partner logo
MAZACO client logo
Client partner logo
Client partner logo
Client partner logo
Client partner logo
Work Process
Step 1

Understand
the Problem

Identify goals, user needs, and what the product is trying to solve.
Step 2

Define
the Approach

Structure features, user flows, and clear requirements.
Step 3

Design
the Experience

Create intuitive and user-focused interfaces that align with the product goals.
Step 4

Build & Collaborate

Work closely with developers to ensure accurate and efficient implementation.
Step 5

Test & Refine

Validate functionality, handle edge cases, and improve overall quality.
Step 6

Deliver & Improve

Launch, monitor, and continuously enhance the product experience.
FAQs
What is your work process like?

I follow a structured approach that starts with understanding the problem, then defining clear features,
designing the experience, and working closely with development to deliver and refine the final product.

Do you have any other questions?
Ask me directly

Contact For
Work